ABSTRACT
The complete package, including site selection, building design, interior layout, and decor, is what makes franchising so attractive to potential franchisees. Exterior and interior design become the symbols of franchise
identifi cation and are marketing features. Effi cient operation, in addition to visual appearance, is considered while planning a franchise restaurant. Because the design of the restaurant is duplicated at different places, factors such as climate, soil conditions, and water table are considered. Also taken into consideration is that many franchised restaurants are located on choice, expensive real estate, where effi cient utilization of space becomes a necessity. Thus, the building and equipment package is custom designed and provides all detailed specifi cations. Restaurant design and function have already been tested, in the case of established franchisors, and hence, the franchisee is getting a proven design and layout. Working with known and proven specifi cations makes it easier to apply for building codes, permits, and lease agreements. This valuable assistance is available through experienced guidance by the franchisors throughout the intricacies of the construction process.
