ABSTRACT
Before going international one has to consider the benefi ts, risks, chal-lenges, and opportunities. Corporations that have entered international markets encounter different and unique situations. For example, food habits in China are very different from those in India. So when restaurant franchises enter any country, careful considerations of all circumstances is necessary. Glocalization is a term that is being used now in light of the fact that the globalization is a reality and localization is a necessity. Tracking the major players in the global growth game, the National Restaurant News publishes a top international restaurants list. Top restaurants based on region as
“As a franchisee, you are a business owner, but you don’t operate independently. You’re part of a network and you must follow rules that call for uniformity. A franchisor may limit your choices about sales area, training, suppliers, or the merchandise you sell. You may pay advertising fees and buy or lease from suppliers the franchisor chooses. If exercising creativity is important to you, think about whether you would be comfortable working with a franchisor’s controls.“
