ABSTRACT
After a painfully rapturous brainstorming session, you have a huge list of ideas in front of you. This is where many designers trip up. They have so many ideas they like, they aren’t sure what to pick. Or they have a lot of mediocre ideas, but nothing spectacular, so again they aren’t sure what to pick. So they oat around for too long, in a vague haze of indecision, hoping that the “right idea” will suddenly become clear, if they just wait a little longer.
