ABSTRACT
Brainstorming (creative brainstorming) is a technique used by a group to quickly generate large lists of ideas, problems, or issues. The emphasis is on quantity of ideas, not quality.
Its Uses
Brainstorming can help to stimulate a wider variety of ideas. The techniques can be either structured or unstructured. Two brainstorming techniques include:
• Wildest idea • Superheroes
General
The technique is based on the fact that a cross-functional group of people, when uninhibited, can generate numerous and creative ideas.
