ABSTRACT
As we have described in our thinking and acting, natural language plays a central part. This language defines a structure even before we form something and can be regarded as the architecture of design. Our consciousness is the result of language informing design. Grammar allows for many combinations of objects and actions, but ideology establishes the privileged connection of the two of what is correct and possible. In order to set forth the privileged connection, ideology employs different forms of persuasion. To grasp the expression of these structures in HCI, we chose the perspective of linguistics and semiotics.
