ABSTRACT
In Part I, we presented a semiotic approach to HCI/UX. From defining the basic semiotic theories that might used for such a purpose we then shifted to discuss the different elements of interaction language. We also presented semiotics as an analytic method especially in its most complex dimension—pragmatics. Pragmatics stands in the design process at the beginning because it forms the strategy and purpose of the developed UI. In the sign context, pragmatics leads the meaning interpretation—what semantics will be assigned to which syntax elements. Not only is this a process of interpretation, but also the whole UI development strategy is subject to a HCI ideology to a large extent. Such HCI ideology acquires its specific form in the UI. For the purposes of developing new UIs, and also for interacting with the UIs already in place, it is important to know the ways in which pragmatics, as an interpreting principle, is coded and mediated. We can then counter the ideologies by proper education and analysis.
