ABSTRACT
Given the intensification of globalization through communication technology, we are faced more and more with UIs coming from different cultural backgrounds. There is also a growing need to design UIs that are usable and well accepted in a targeted culture. In order to match the user's cultural expectations as closely as possible, designers need to combine usability knowledge with cultural insights to form a "culturability," as coined by Barber and Badre (1998). Cross-cultural testing of UIs is the most comprehensive way to meet this goal, but it is also the most financially demanding. Therefore, by defining a usable set of UI design guidelines for a target culture, designers could market their products with lower costs and with better acceptance.
