The Look and Feel of Food

In addition to the smell and taste of foods, the look and feel of food also plays an important role in appeal and satiation. Texture, viscosity, crunch, and color are all sensory factors that affect the desirability and satiation effect of the substances that we ingest. Energy content has also been shown to play a role. There have been numerous studies that have looked at these factors, many of which are conducted in relation to industrial marketing.