ABSTRACT
When queried, the ubiquitous penultimate sensation is hearing. It may seem trivial, but the music of manducation, the trope of mastication, and the symphony of mandibulation affect consumption. Who has not reveled in the crisp crunch of fresh lettuce, the snap, crackle, and pop of the madification of Rice Krispies®, or the burst of a bubble gum? Such acoustic accompaniments augment the hedonics of the gustatory experience and serve to confirm the expectations about the axiopisty of foods (Vickers 1983). Alternatively, lack of expected sounds may lead to negative hedonics toward the consumable and the rejection of ingestion.
