ABSTRACT
The dynamics of international strategy of the fashion industry is speeding up with the development of new business concepts and requirements of the increasing changes in the market. The world itself is viewed as a potential source of production, being at the same time a unique market of clothes. The base of the economic system lies in the fact that the ultimate success is positive with those manufacturers whose products are cheaper and better than the competing ones. Higher productivity allows the increasing taking part in the global market. Those who can not keep pace lose their place. Final customers do not care where the product comes from, but the parameters which decide about its choice (quality and price, etc.). Nowadays, the clothes is purchased as a daily item with a short period of usage.
