ABSTRACT

The term business model emerged during the dotcom-boom in the 1990s when new online businesses entered the markets with characteristics differing signicantly from traditional bricks-andmortar industries. Since then, scholars and practitioners alike have increasingly adopted the business model concept that has now become an integrated part of the mainstream business/management

21.1 New Business Models for Sustainable Fashion .................................................................... 453 21.1.1 What Is a Sustainability Business Model?................................................................ 453 21.1.2 Collaborative Consumption for Sustainable Fashion ............................................... 456 21.1.3 Postretail Business Models for Sustainability .......................................................... 457 21.1.4 Supply Chain Solutions: New Partnerships for Sustainable Fashion ....................... 458

21.2 New Approaches for Sustainability in the Fashion Industry through PSS and Communication .................................................................................................................... 459 21.2.1 Innovation in the Fashion Business .......................................................................... 459 21.2.2 Fashion Service Concepts .........................................................................................460 21.2.3 Service Concepts in Selected Swedish Fashion Design Companies ........................ 461

21.2.3.1 Filippa K .................................................................................................... 461 21.2.3.2 Uniforms for the Dedicated ....................................................................... 462 21.2.3.3 Nudie Jeans ................................................................................................463 21.2.3.4 Boomerang .................................................................................................464