ABSTRACT
From 2011 to 2013, mHealth apps moved into the commercialization phase of the market. mHealth app publishers primarily focus on chronically ill patients (31%) and on people’s fitness interests (28%). The first users and those considered to be primary users are physicians, who are the specific target for app developers at 14%. In the future, developers will target remote monitoring (53%) and consultation apps (38%) (Research2guidance 2014).
