ABSTRACT

A news story in a 2014 business publication revealed a case of an organization struggling with its U.S. sales. The company faced an increasingly competitive market that was changing rapidly. Quarterly earnings suffered its fifth straight decline in U. S. sales, which translated to a 5-percent drop in profits for the quarter. Also, according to the news report, competition from online retailers, such as Amazon.com was partly to blame for the slumping sales.