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Captain’s Log

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Captain’s Log

DOI link for Captain’s Log

Captain’s Log book

Captain’s Log

DOI link for Captain’s Log

Captain’s Log book

ByKarin Stumpf
BookLeading Business Change

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Edition 1st Edition
First Published 2015
Imprint Productivity Press
Pages 8
eBook ISBN 9780429257957

ABSTRACT

In an attempt to reduce the colossal costs of its Dreamliner aircraft, Boeing outsourced about 70% of its construction; the savings were more than offset by the redesign costs and delays.

Market initiatives, culture shifts, mergers, layoffs, pet projects-despite the differences in size, scope and specifics, the underlying theme among all of them is the same: A major corporate strategic initiative failed to deliver the hoped-for success.

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