ABSTRACT

As a leader, Eliza knew that her number-one priority was to get her team functioning well. She knew that if she could achieve this, the team would be highly successful. Conversely, if she allowed the issues with the team to persist, the company would never reach its full potential and, worse yet, sales could fall and the company could actually fail. The situation with the Cynsis demo was a perfect example of the risks she faced. It wasn’t their products or services or technology that nearly sank the relationship with Cynsis; rather, it was the lack of trust and communication among her senior managers. Thank goodness the demo module in Des Moines was functioning up to expectations. They had averted that crisis. But there was still work to do.