ABSTRACT
Chapter 5 is a chapter that begins to bring the Sustainability Wheel™ from theory to practice by engaging the “outside” world with the various “languages” of your enterprise. It is the “road” in “where the rubber meets the road.” It contains three surrounding dimensions: dialect, intellect, and circumspect. The dialect dimension is getting the word out beyond your enterprise. The intellect dimension is looking outside of the enterprise and benchmarking against other organizations looking to achieve a more sustainable organization. It also includes sharing information, understanding external forces (regulatory as an example), and, in general, a better understanding of the “triple bottom line.” The circumspect dimension is the “look back” to ensure the connection with the respect dimension.
