ABSTRACT
Analysis and modelling of the product development process For many years, product performance quality, an important determinant of the commercial success of a product, was considered the responsibility of the manufacturing team only. Recently, authors of some research papers have argued that product performance quality is fundamentally associated with product design. Accordingly they identified the following capabilities associated with robust product design: functional, aesthetic, technological and quality based (Clarkson et al., 2000; Swan et al., 2005). More recently, other authors have argued that product performance quality is fundamentally associated with the design process and thus have addressed the robustness of the design process (Browning et al., 2005; Chalupnik et al., 2006; Wynn et al., 2006).
