ABSTRACT
Introduction ............................................................................................................ 394 Appropriate Research Questions ............................................................................ 394 Sampling Strategies in Qualitative Research ......................................................... 394 Interviews versus Focus Groups versus Observation ............................................. 394 Preparations ............................................................................................................ 397 Making the Familiar Strange ................................................................................. 397 Preparing an Interview Topic Guide ...................................................................... 397 Types of Interview Question .................................................................................. 399 Getting In: Negotiating Access and Recruitment ................................................... 399
Introducing Yourself ..........................................................................................400 Ethical Issues ..................................................................................................... 401
Getting Along ......................................................................................................... 401 Interviewing Colleagues ....................................................................................402 Keeping on Track ..............................................................................................402
Recording the Data ................................................................................................403 Taking Notes .....................................................................................................403 Audio Recording ...............................................................................................403
Data Analysis .........................................................................................................403 Validity and Reliability in Qualitative Research ....................................................404 Conclusion .............................................................................................................405 Further Reading .....................................................................................................405 References ..............................................................................................................406
