ABSTRACT
This chapter explores various concepts of User Experience Platform (UXP), the interconnection between UXP and portals and components of UXP. A UXP strives to provide a highly personalized and engaging user experience at all digital touch points for the end user. A UXP is essentially a user-centric platform that provides pre-integrated capabilities to deliver exceptional user experience through a variety of delivery channels for all user touch points. The UXP provides a convergence of various technology and functional capabilities so as to provide a unique value proposition to end users, business, and IT communities, and plays a vital role in providing a differentiated digital experience. An organization wants to build a next-generation customer-centric platform and leverage a UXP for building its e-commerce platform. The UXP is evolving and the technology stack of an UXP can vary across business domains/verticals. As a customer engaging platform, UXP has unique technology stack for providing superior and differentiating end-user experience.
