ABSTRACT
This chapter explores various search use cases in the portal scenario and other aspects related to portal search. Search plays a vital role in implementing core portal use cases. Most portal products provide an in-built search engine due to its importance. Portal search is essential for indexing and discovery of relevant information from all aggregated content. Portals provide a unified and personalized view for the user. Providing targeted and aggregated content and functionality through portlets is one way to achieve this unified view. The chapter looks at some of the main Search Engine Optimization (SEO) related optimizations that need to be done on a portal platform. The main portal SEO elements include page level SEO tags, link optimization, site map optimization and URL optimization. The SEO is an important aspect of external web applications. It involves techniques to improve the discovery of web pages from popular search engines thereby increasing the internet traffic of potential customers.
