ABSTRACT
Targeting Success This can be one of the most exciting times in developing your social venture. You’ve learned everything there is to know about the challenge and context you are tackling and your target audience. You’ve designed an exciting and innovative new solution that emerged from your end users and built a theory of change around it to penetrate that market and that audience and change the face of the challenge at hand. The first step of implementing your solution and manifesting that change is setting your performance metrics. Before you start, you need to ask yourself, “How will I know when I succeed?” To set your strategy, you need to define what success looks like and how you will measure your impact. Then you’ll work backward from there!
