ABSTRACT
Tchibo is a retailer of food and nonfood products. The Tchibo shops are a three-in-one-store model, a unique combination of coffee shop, retail store, and coffee bar. The Tchibo shops offer an all-in-one experience. The nonfood product range of Tchibo includes kitchenware to leather jackets. The concept of every week a new experience makes the customer curious to look around, experience the new theme, and purchase some useful money-for-value consumer goods.
