The implementation of the work standardization process in a company always comes down to the involvement of workers. People are the key element when implementing both Lean Management and work standardization. In Chapter 3, I wrote that an effective kaizen system only works if a company has developed a Lean Management-based organizational culture. This is also true of work standardization. The essence of building a corporate culture is successful human resource management. John Davison Rockefeller, one of the richest people in world history, said* “The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun.” This ability is connected to involving and motivating workers, and it is achieved by raising worker awareness, setting measureable goals for them, and managing their competencies.