ABSTRACT
In order to appreciate the power and relevance of the scientific method of the Value Methodology, let us first review the different problem-solving approaches in practice.
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences and author of Thinking, Fast and Slow,* describes two systems that drive the way we think: “the intuitive system 1, which does the automatic and fast thinking, and the effortful system 2, which does the slow thinking.” He further elaborates by stating,
Author Malcolm Gladwell reminds us in his book Blink (p. 143), “When we talk about analytic versus intuitive decision making, neither is good or bad. What is bad is if you use either of them in an inappropriate circumstance. If you get too caught up in the production of information, you drown in the data.”
