ABSTRACT

Atmospherics in the public spaces-the management of all ve senses-play a large part in shaping the guest experience. For example: touch cues can be managed by providing clean and comfortable seating; site cues can be managed by providing clean and uncluttered lines of vision; audio cues can be managed by airing the appropriate music at the appropriate volume; olfactory cues can be managed through the use of ambient scents; taste cues can be managed by providing seasonal food or beverage tastings in the lobby.