ABSTRACT
In this study, we focus on the relationship between the structure and strategy of organizations involved in design works. To investigate what kind of factor has an impact on the roles of designers, we use the methodology of case studies. There is an investigation of the relationship between the strategic roles, organizational structure and strategies of designers by using both primary source through interviews with designers and secondary source through publications and periodicals on a case study of Toshiba Corporation, which is an electronic equipment manufacturing company that has a design department inside the company. Through this investigation, the dynamics that defines the roles of designers in organizations will become clear.
