ABSTRACT
Increasingly, journalists are seeking opinions and interviews from health care professionals, clinicians and managers.
If staff in your practice are approached, out of the blue, by journalists, think: 'why'? There may be one of two reasons:
• They may be asked to contri bute to an item on a particular treatment, perhaps because they are known to favour its use, or because you are in close prox imity to someone else or another practice with a different view.
