ABSTRACT
Pokemon is arguably one of the most successful transmedia worlds of all time. Since its introduction, the combined sales of all Pokemon products combined is over $90 billion, making it the second most lucrative videogame franchise of all time, second only to Mario. And though many tried to write it off as a short-term fad, new Pokemon games are consistently top sellers. Transmedia worlds have several properties that make them interesting. Successful transmedia worlds exert a powerful effect over fans. It is stronger than just a fan’s love of an interesting story. It is almost as if the world becomes a sort of personal utopia that they fantasize about visiting. Sometimes, these fantasies are short term, but for many, they are long term, lasting on through their lives. Solid transmedia worlds continue for a surprisingly long time.
