ABSTRACT
As one reflects on the marketing of a laser hair removal practice, 2 striking observations become self-evident. First, laser services are no longer ancillary in any cosmetic practice. The revenue streams from a full service cosmetic surgery practice and an aesthetic laser hair removal clinic can be equal. Because in many locations laser hair removal is delegated, this has been a tremendous addition to many practices. It expands the revenue base without the physician having to perform the services herself. Any time one can develop such ‘multipliers’ in a business, there is a powerful opportunity to maximize revenue or free oneself to do other things. Secondly, the attendance at laser hair removal seminars and courses has shifted to include, in addition to the traditional aesthetic medical specialists, internists, family physicians, obstetricians and gynecologists, practitioners of complementary medicine, neurologists, and non-medical practitioners such as dentists, oral surgeons, chiropractors, aestheticians, homeopaths, and nurses.
