ABSTRACT
The globalization of the marketplace, which the hospitality industry serves, will accelerate this process even further and have far-reaching implications for HRM (see Baum, 1993: also Lashley and Watson, 1999), as will the establishment of the single market within the EU, together with its expansion into Central and Eastern Europe. In addition, the growth of tourism, estimated to triple around the Mediterranean basin alone over the next 25 years, as just one example, will increase the demand for staff with international capabilities, such as those with cultural awareness and an ability to adapt to different environments.
