Packaging the Tourism Product
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Packaging the Tourism Product book
Companies that produce consumer goods spend considerable effort and money on the design of product packaging. Of course packaging is important because it protects the physical product until it is sold. However, the product package is also important because it communicates information to the consumer. This
information can include the name of the product, information on ingredients, where the product was produced, and the product price. In addition the physical design of the package is used to communicate the beneﬁts the consumer will receive by consuming the product. An attractive package that uses words and images to convey the product’s beneﬁts helps the consumer to make the purchase decision.