Advertising and Public Relations
DOI link for Advertising and Public Relations
Advertising and Public Relations book
One of the early tasks undertaken by tourism marketers was to analyze their city so as to understand the features and beneﬁts it can offer to tourists. They then examined tourist behavior and selected a segment of potential tourists to target. Finally they decided on a marketing message and branding that would
motivate the targeted market segment of potential tourists to visit. The ﬁnal step in the process of developing a marketing strategy is to plan the promotion of the message and brand.