ABSTRACT
Marketing is not a modern invention. In fact it is an age-old human behavior that was in use even before the invention of money. Even when bartering was the means used to exchange one good for another, unless both parties to the
exchange were equally motivated, it was necessary for one party to convince the other to make the deal. When businesses started to develop they were at first small and located within the community. Everyone knew the business owners, so it was in their self-interest to keep their neighbors satisfied by producing the goods they needed and desired. When businesses were located in the community, marketing practices could be based on the owners’ personal knowledge of their customers.
