Tourism Product Analysis
DOI link for Tourism Product Analysis
Tourism Product Analysis book
The heart of the marketing concept is the process of matching the features of the product and the beneﬁts these features provide with the needs and desires of the consumer. This matching process is easier for a business because it can
change its existing product. A new business can even develop a completely new product by ﬁrst researching the needs and desires of its targeted consumers. Using the information from this research, the business can then develop and introduce into the marketplace a product that will have the features and beneﬁts desired by the targeted consumer segment. For example, auto manufacturers designed and developed backseat DVD players in minivans as a direct result of research data on one of the beneﬁts parents wanted in a vehicle: a way to keep children occupied on long road trips.