ABSTRACT
This chapter addresses a variety of techniques for providing all types of communication for various target audiences. It shows the actual business impact measures representing the business needs that initially drove the project. The chapter shows the various intangible measures directly linked to the training program. In addition to the impact study report, the most frequently used media are meetings, interim and progress reports, the organization's publications, e-mail, brochures, and case studies. For example, a story with the headline Safety Training Program Helps Produce One Million Hours Without a Lost-Time Accident will catch the attention of many people because they may have participated in the program and can appreciate the significance of the results. A rigorous program with difficult requirements can provide the basis for an interesting story on participants who implement the program.
