ABSTRACT
Overview This chapter provides an overview of the nexus between the sport and media industries, and outlines why sport and the media is an important field of study. It also defines sport, the media and the sport media nexus. The study of sport and the media is placed within a management context in order to explain its relevance to students of sport management, as well as sport managers and administrators in professional settings. This chapter also discusses the core drivers and major features of the sport media nexus in order to contextualize the material in subsequent chapters. Finally, this chapter provides an outline of the structure of the book.
