ABSTRACT
Bock, T. & Uncles, M. (2002) A taxonomy of differences between consumers for market segmentation. International Journal of Research in Marketing, 19, 215-224.
Booz, Allen & Hamilton (1982) Management of New Products. BAH Inc.
Bock, T. & Uncles, M. (2002) A taxonomy of differences between consumers for market segmentation. International Journal of Research in Marketing, 19, 215-224.
Booz, Allen & Hamilton (1982) Management of New Products. BAH Inc.