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Long-term profitability: advertising versus sales promotion: Alex Biel
DOI link for Long-term profitability: advertising versus sales promotion: Alex Biel
Long-term profitability: advertising versus sales promotion: Alex Biel
Edited ByLeslie Butterfield
Edition 1st Edition
First Published 2003
Imprint Routledge
Pages 6
eBook ISBN 9780080471877