In this chapter we are going to discuss:

How package tours began

Choosing a package tour

Information found in brochures

Components of a package tour

Planning a group tour to include marketing, costing, brochure production and advertising

Deterrents to tourism

Association of British Travel Agents (ABTA)

Air Travel Organiser's Licence (ATOL)

‘Bare bones’ and ‘tiered pricing’

Package tour laws

Chain of distribution

Horizontal integration

Types of travel agency and sales outlets

Changes in working conditions