ABSTRACT
In this chapter we are going to discuss:
How package tours began
Choosing a package tour
Information found in brochures
Components of a package tour
Planning a group tour to include marketing, costing, brochure production and advertising
Deterrents to tourism
Association of British Travel Agents (ABTA)
Air Travel Organiser's Licence (ATOL)
‘Bare bones’ and ‘tiered pricing’
Package tour laws
Chain of distribution
Horizontal integration
Types of travel agency and sales outlets
Changes in working conditions
