ABSTRACT
A search request on a search engine turns up thousands or even millions of matching web pages. Most users never visit the pages beyond the ten ‘most relevant’ matches on the top page, so there is intense competition to be in the top ten. It’s rare for users to visit the following pages of matches; being listed at eleven or beyond means that most people will miss your site. Some esoteric products or product names are more likely to be in the top ten; however, sometimes a large community in other industries shares the most ambiguous product labelling. This creates a problem not only for the search user but also for the search engines, which have to create millions of indexed pages to cater for this.
