ABSTRACT
To implement search engine optimization (SEO) effectively on your website you will need to have a knowledge of what people looking for your site are searching for, your own needs, and then how to best implement these. Each SEO campaign is different, depending on a number of factors – including the goals of the website, and the budget available to spend on the SEO. The main techniques and areas that work today include:
Having easily searchable content on your site Having links to and from your site from other high profile websites The use of paid placement programs Optimized site content to make site users stay after they have visited.
