ABSTRACT
This chapter studies all the different types of writing that can be required to develop a commercial web site, with an explanation of the goals of each document and some tips for achieving those goals. The Prudential Verani Realty web site is a marketing and content web site designed for Prudential Verani Realty, one of the largest real estate companies in New England. The goals of the site are to: attract buyers of commercial and residential real estate, attract real estate sellers to list their properties with Prudential Verani, attract customers for other Verani services, such as relocation and mortgages, present a positive image for the Prudential Verani company, recruit new agents to join the company, and present useful real estate information. The Prudential Verani Realty executives on the project were Suzanne Burns and Giovanni Verani. In the case of this site, a number of the top executives and agents at Prudential Verani Realty were interviewed.
