ABSTRACT
Informational multimedia programs and web sites cover a wide range of information including general reference, info-tainment, education, interactive magazines and newspapers, sales and marketing, training, public relations, customer support, and much more. If the readers want to discuss a specific topic in depth and reach a large audience, consider a multimedia feature story on the web. This is the approach that the Harlem Renaissance web site took to present material about black history. If the primary purpose is to present information to customers and get them interested in the readers product, consider online advertising. In this case be aware of the standard structure of the banner and the web site. The writing formats for information programs vary, but a fairly standard approach for multimedia programs is demonstrated in The Nauticus Shipbuilding Company. Writing a web site can require many different types of writing, such as writing proposals, outlines, flowcharts, on-screen text, and site maintenance manuals.
