ABSTRACT

Roone Arledge, innovative television sports pioneer, said that television tools such as instant replays, slow motion and even superimposing the names of the players on the screen after a good play, were called gimmicks when they were introduced. The computer invasion into television production that began years ago with the character generator, continues to grow. As directors and producers continue to look for tools and techniques that will lead to a more informed viewer, they are increasingly turning to computer based, viewer enhancement tools.