ABSTRACT
The movie theater found its audience and its own specific space several decades after the first screenings of the Lumiere brothers, in a fancy restaurant called the Cafe de Paris. It tries to answer several questions about virtual spaces and the future of the viewer’s experience. This chapter takes the readers through a virtual conversation that takes place in a group that includes designers, producers, developers, and 3D artists. If a virtual space is too active when there is no user input, viewers will take less interest in interacting and become passive observers. A space that understands what the user is feeling will help to orientate the user and improve his or her understanding of the purpose of the space. The importance of the viewer is essential for virtual spaces. The role of the viewer can be passive, observant, active, or interactive. The message of a virtual space can be a lost process when viewers get confused.
