It’s Not Child’s Play: Learning from the Pitfalls of the Past Three Years

Many companies failed as a consequence of not understanding all of the components that go into a digital media strategy and the cost to purchase or use those components. This chapter details what you need to be aware of when looking at the different types of technology available on the market and the mistakes previously made by other companies. No technology is

worth anything unless it has a proven value on how it will move your business forward.