ABSTRACT

Which of the following organizations would you say have ‘customers’? Tick those that in your opinion do.

Boots stores

The Central Library

Your local NHS Hospital

Glosser & Slant (Public Relations Consultants)

BT

The Railway Hotel

The local Further Education College

British Gas

The Probation Service

There is no argument about the commercial organizations in the list: obviously they must have customers, because they are dependent on selling goods or services in the market. But what about the non-commercial organizations in the list?