ABSTRACT
It is almost impossible to describe the numerous immeasurable factors that go into creating an effective relationship between a Business Partner and their client. However, it is clear that before you can even begin to build a sound relationship with a new client you need to develop good rapport and empathy with them. Once you have a good rapport, you need to start to build your own credibility as a Business Partner and operate within a set of values that show integrity and professionalism. As if that is not enough, effective Business Partners also need to be able to deal with the pressures and conflicts that are likely to emerge during the course of a project. Business pressures as well as political pressures from within organisations are part of everyday life, and the ability of Business Partners to deal effectively with these pressures is critical in sustaining an effective role.
