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Chapter
Chapter
Introduction
DOI link for Introduction
Introduction book
Introduction
DOI link for Introduction
Introduction book
BySusan Horner, John Swarbrooke
Edition 1st Edition
First Published 2004
Imprint Routledge
Pages 2
eBook ISBN 9780080478937
ABSTRACT
Part Two focuses on the international context of leisure marketing worldwide.
Chapter 3 looks at the international market in all its aspects. Chapter 4 concentrates on the supply side, in other words,
the international leisure industry. Finally, Chapter 5 covers, in some detail, the international
business environment in which leisure organisations operate.
